auburn hair color

Relaxer Sales On The Decline Due To Natural Hair Movement

Oh snap! Sounds like we are hitting the relaxed market pretty hard. I’ve seen a great increase of natural hair amongst african american women but as I always say, I’m pro-healthy and not some militant natural. According to PermedtoNatural.com, natural hair is on a significant rise and with it, a massive decline in relaxers.

The sales decline in hair relaxers/perms are steadily dropping. Black women are coming around to realizing that maintaining a natural head of hair is healthier than applying harsh chemicals that many have said, “burns their brain.”

A recent article in Beauty Store Business Magazine.com revealed that the latest research from Mintel, a leading global supplier of consumer, product and media intelligence stated relaxer/perm sales are suffering.

“The natural-hair trend is driving an increase in sales of products… but the increase has caused the relaxer segment to decline in sales,” says Tonya Roberts, multicultural analyst at Mintel.

natural_hair_protective_styles

“A look at expenditures from 2008 to 2013 shows steady growth in the black haircare category for all categories except relaxers/perms.”

  • The sector has declined 26% since 2008 and 15% since 2011, when sales reached $179 million. It is the only category not to see growth.
  • It is now estimated that the relaxer segment will reach $152 million this year, down from $206 million in 2008
  • Shampoos and conditioners formulated for black hair are estimated to reach $257 million in 2013, up from $211 million in 2008.
  • The styling-product segment has increased from $220 million in 2008 to an estimated $268 million in 2013.

The study also showed that 48% of black women believe natural hairstyles exude confidence and the same percentage consider them daring.

This was a fine study to report. I’m feeling real good about black women’s decision to take better care of their hair that ultimately leads to taking better care of themselves.

I personally feel like it’s becoming a 50/50 deal but i could be wrong. What do you all think? Let me know in the comments!

SEE ALSO: How I Helped My Client Regrow Her Edges In 6 - 7 Months!

  SEE ALSO: How I Helped My Client Regrow Her Edges In 6 - 7 Months!

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7 Comments

  1. ismail jabbar nguka says:

    great news im a huge fan of natural hair.. to me its more than hair its exuding confidence believing you got it..

  2. I am so happy to hear that we are embracing our natural beauty. Have you been to a beauty supply store lately? There are so many “natural hair product” on the market that cost way more than a box of relaxer use to cost. These companies are not going broke, because they have found other ways to sell products to make up for the loss. I went into the beauty supply store the other day and one bottle of hair moisturizer was fifteen dollars! Really?

    1. That is so true. We are still spending money on our hair whether relaxed or natural. Retailers are still getting rich off of our hair!!!

      1. Jaysojazzy says:

        Make your own products!! Avocados, eggs, natural coconut oil, and flaxseed gel are better!!

    2. BEV BREWER says:

      I’M STILL NOT PUTTING MONEY IN THESE COMPANIES, I HAVE FOUND THE DOLLAR STORE HAVE A PRODUCT ARE PRODUCTS THAT SUIT ME FINE….I WASH MY NATURAL HAIR EVERY MORING PUTTING BACK THE NUTRIENT IT NEED FOR FAR LESS THAN SPENDING AND ARM AND A LEG TO MAINTAIN THEY HAVE A MANGO OIL FOR A DOLLAR THAT PROVIDE GREAT RESULTS AND SMELL GOOD….AND A GEL THAT LEAVE MY HAIR SHINING THROUGH OUT THE DAY…..COME ON LADIES LOOK AROUND DONT MAKE ANYONE ELSE RICH AT THE END OF THE DAY

  3. Why are you using my niece’s picture without her moms permission?

  4. meanwhile television ( especially tv news) is getting Blonder

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