McDonald’s “Exotic Flair” Advertisement featuring Natural Hair

Via Natural Hair In The Media

I was reading Essence magazine recently. No, I did not buy it. I sat in the bookstore and flipped through it to see if it what was worth buying. Even though I didn’t buy it (I know, shame on me), I was happy to see a number of advertisements featuring natural hair. Let me just say one thing, though. I am happy to see positive representations of natural hair in the media. Since I’m new to documenting this trend, it’s hard for me to say exactly what represents a negative representation.

I’ll say this, it’s like porn: I know it when I see it.

That being said, here is a picture of the McDonald’s advertisement that featured a natural hair model.

Think about this: What do you think is a negative representation of natural hair? Is there such a thing? Does it depend on the product being advertised? Or the company advertising the product?


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  1. I only find something a bad representation of natural hair if they are trying to sell something to “fix” natural hair.

  2. I wouldn’t consider it negative. It’s not really like they’re just breaking out into using natural models with this ad, since I already see a lot of naturals in McDonald’s commercials and ads.

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